To avoid getting stuck on a content type, here are 11 examples of content creation to get you started: 1. “They seamlessly integrate General Mills brands and products throughout almost every piece of content on their site and other distribution channels,” says Elinor. They’re a bit lucky considering they have A LOT of material to work with (it’s unknown how many words are on Dictionary.com, but the second volume of the Oxford English Dictionary contains 171,476 words). Rather than randomly citing definitions of words, the creators behind Dictionary.com post interesting and relevant facts about the English language. If you know how to develop a content creation strategy, you realize it requires honest assessments of your current state of business and considerations of where you want to be in the future. “This shows you don’t have to have a big budget or a large internal marketing team to do some modern content marketing strategies,” explains Laura. 5 Best Practices for Content Creation and Management. “… it’s the first brush with Hollywood celebrity and ‘a big pivot’ in its marketing,” said Stuart Aitken of Kroger’s analytics firm for AdWeek. Make sure your content is accurate, informative, and entertaining before it is published to make sure you can easily attract your target audience. Often, the simplest social media campaigns are the most effective. Data visualization content is three times more likely to be shared than a text article, and online businesses that regularly post infographics report getting nearly 15% more Web traffic on the day of publishing. But Fidelity’s quiz is short and quick — you can see your progress on the left part of the screen. Here’s an example. Smile Direct Club sells clear retainers to straighten teeth at a lesser cost than traditional braces or invisible retainers. Meg provides creative vision to all client projects and serves as the agency's chief content writer. The blog posts are an excellent example of high-quality content. Digital Marketing Manager Andy Krall is a fan of Dictionary.com’s playful — and at times cheeky — Twitter posts. Copy editor Karla Wennerstrom chose this video because though the video doesn’t hide that it’s sponsored content, it “goes at it in a really fun and unscripted way,” she says. The respected social network Quora is great for knowledge-based branding and self-promotion. Here are some resources that are full of examples to get the juices flowing. While content creation can be done for very little money, or even for free, it doesn't mean that it doesn't have a cost. In addition, it’s an excellent showcase of Fidelity’s expertise and trustworthiness as a service that can help. Business Development Manager Matt Hall loves this quiz from Fidelity, which helps consumers measure their financial health and improve their personal finances. This is another content idea that works amazingly well. You can choose to put in the time and work required to create great content and build a prosperous brand. “I’m dedicating this win to my wife. We make bikes to help you get there.” This mission is central to their brand identity that is evident as soon as you enter their website or social media pages. Dive Deeper: How to Build a High-Performance Content Marketing Strategy. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. 4 brand tone of voice examples to use when building your own (infographic) February 27, 2020. Master content creation with our ultimate outline of the content creation process: ideate, create, revise, optimize. In Prep, students learn about some Old Testament and New Testament stories that tell of a God of love, the creator of all, the goodness of God’s creation, God’s special relationship with all of creation and God’s plan that people help each other to live safely and happily together, for the good of all. Testimonials are just a start; strong brands will always have enthusiastic clients and customers who are ready to create content for them. Kristina Halvorson. CB Insights: Newsletter What It Does Well. But original research is new. Laura called out Lake Elmo Inn’s “Inside Scoop” video series on Facebook, which features the restaurant’s chefs walking viewers through step-by-step instructions of a cooking technique such as making the perfect hardboiled egg, the best method for cutting onions, or how to peel fruit. Based on my work consulting on content marketing strategy and creation for the world’s greatest brands, here are 16 tried and true techniques you can use to improve the quality of your content in no time. You just need to find passion in what you do, be creative, and have some fun. Visual representations of data are as old as math tables and maps, but they have always been very effective. Comment On Another Blog My Google Reader informed me of a new post today on Social Media Explorer that I found interesting and had something to say about, so I left a comment that might drive more discussion. But think how you can add value to your audience. Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love. Connecting to current events makes their posts timely (and they seem to be the most engaging posts to users). Headquartered in Bloomington, Minnesota, Salsa Cycles is a bicycle manufacturer that describes itself as, “Dedicated to keeping the spirit of adventure alive in bicycling. Fact check content before sharing. This same high-quality content is also seen in the app. For example, let’s say an e-commerce website that sells jewellery hires a young and attractive spokeswoman to introduce new products. You can read more about our cookie policy in our Privacy Policy. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. You Never Have to Worry About Creating Your Own Content Again. Social media copy (one of my favourites!) For some reason, online audiences respond very well to explanatory screenshots. Shots of the riders slugging through mud (and even falling) are featured between short, but emotional interviews with the racers. The main cost of a content marketing strategy is time. ), Seth is a great example of how content can bolster your online identity. Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. So we’re gonna do that.P.S. To keep users engaged, statistics and graphics appear after you answer each question to show how your finances compare to others. Regardless, they know their audience and the best platforms they are on. Showcases expertise, trust, and authority within your niche. “Once you engage with Smile Direct Club you will not be shorted email coupons, promo codes or testimonials from happy customers.”. And Summit’s response to the haters and unqualified advice-givers is nothing short of amazing. With social media, you might improve engagement by stopping well short of the maximum character limits. If you already have a content marketing strategy, then building in your thought leadership ideas may be easier than you think. Where DOES the phrase “raining cats and dogs” come from!? It seems every time I browse Instagram, Smile Direct is there. Plus 80+ questions. Share insights that may add value to your customers and educate them. One area where Summit’s Twitter shines is their use of user-generated content. Graphic design...and more! "Maybe a little conservative and not very exciting" is a way to describe your father-in-law who wears khakis and listens to Jimmy Buffett, not a beer that's won six @GABF medals in ten years. A financial planning firm that is active in Quora can set their account to post answers directly to WordPress. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations. This notable restaurant in the suburbs of the Twin Cities has been around “forever,” according to Laura Malm, Senior Writer. And it’s refreshing to see a brand highlight an OK-ish review and do so with tasteful humor. The content marketing examples we’ve selected for you will give you ideas. If you love the content, the chances are your audience will love it too. Unreal Engine 4 Documentation > Samples and Tutorials > Content Examples Content Examples It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. They can also create offline content such as brochures, client packets and so on, but today, we’ll be focusing specifically on digital content creation. They asked female graphic designers from 18 different countries to retouch a photo of … 10 Examples of Controlled Media: Take Charge of Your Brand’s Story, The Content Marketing Operating System: Your Guide to Brandpoint’s Proven Content Marketing Process, Growing Brand Loyalty Through Social Media: An Interview with Tiffany Rivers of Boys & Girls Clubs of America. Discover hundreds more tools, tips, and lessons to boost your content writing at Content Marketing World 2016. Use these examples to inspire your brand’s content creation efforts and better engage your audience. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content mark… It improves click through rates The LinkedIn Marketing Solutions team foundthat status updates that include statistics along with a link to content get 162% more impr… [31] The first thing you see when entering the Salsa Cycles website is a featured video. Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. From my experience as a user, the content makes this app more valuable than its competitors. The video also successfully features the brand’s products without disrupting the story or the message so it doesn’t feel like an ad. Showing 1 - 15 of 15 . Backlinks: 1,730 backlinks from 816 referring domains. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. creation definition: 1. the act of creating something, or the thing that is created: 2. in the Bible, the making of the…. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing. #DarkInfusion https://t.co/TFXzSi3akU, — Summit Brewing (@summitbeer) October 2, 2018, Digital and Content Strategist Elinor Bradbury loves Betty Crocker’s approach to content marketing. For example, instead of creating all of the content for a new on boarding sequence first then repurposing it, create once piece of the process, repurpose it into a list building offer, then publish a portion of it as a blog post that promotes the list building offer. The video has a cinematic quality to it, but its major theme is simple: Feature the struggle and triumphs of the athletes who competed in the 200-mile Dirty Kanza gravel race in the Flint Hills of Kansas.